Saturday, July 30, 2005
Calorie-Burning Drink??

I'm not usually on the ball with covering the news, but I just read this article and thought it was pretty darn interesting!

Coke's Calorie-Burning Enviga Slated for 2006 Debut

Wed Jul 27, 5:17 PM ET

NEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.

Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.

What do you all think about this? Would you be first in line to buy it if it does hit the market??